Enterprise Content Management
Compose, manage and publish content independent of channels
Publish Content On All Relevant Touchpoints Easily
A company’s corporate website is crucial to how it represents itself digitally to the public. However, as digitalization continues to advance, more and more channels and touchpoints via which potential clients come into contact with a company. A powerful content management system (CMS) is required to keep an eye on all these channels and output content consistently at different points of contact.
Content Management System as Content Hub
Being able to capture content easily, manage it efficiently, prepare the content according to requirements, and output it across various channels poses an immense challenge for many companies. This is precisely where enterprise content management systems come into play. Interfaces to various third-party systems ensure that content from different sources is incorporated into the content management system. This way, it becomes a central content hub. A cross-channel editorial system then makes it possible to publish content prepared for specific target groups at different touchpoints, for example, on websites, portals, online shops, apps, and social media.
What Does a State-Of-The-Art Content Management System Offer?
Modern content management systems allow website variants to be published in countless languages. Integrated translation management systems (TMS) initiate and trigger translation requests easily within the content management system. The translations flow automatically into the content management system and are available for publication on the desired target page.
Based on an analysis of customer behavior, history, and the social contacts of individual visitors, it is possible to post fully dynamically generated, personalized content in real-time via the content management system.
Enterprise content management systems have pre-built interfaces for seamless eCommerce integration and enable a reciprocal and smooth exchange of data. This makes it possible to create shopping experiences that combine brand content with real-time product data.
There are various cloud-based content management systems. This significantly reduces the costs for maintenance, support, and scaling and gives employees more time and freedom to focus on their professional tasks.
More and more content management systems have AI-based functionalities. Based on machine learning, it is possible, for example, to analyze existing data and output ideally suited personalized content or make personalized recommendations.