DIY Hellweg with aroma®

Retail in Times of Corona

Dr. Martin Anduschus (Vice President, Arvato Systems) in conversation with Jan Buse (Head of eCommerce, HELLWEG - Die Profi-Baumärkte)

Jan Buse, Head of E-Commerce, is working for the HELLWEG Group since eight years. From the Dortmund headquarters, 97 HELLWEG stores in Germany and Austria, 53 DIY superstores and garden centres of the sister company BayWa Bau & Garten in southern Germany and the online shops hellweg.de, hellweg.at and baywa-baumarkt.de are managed and controlled. The Group also includes garden centres named "Augsburg Gartencenter" with seven locations in North Rhine-Westphalia.

The complexity of logistics, especially due to the high number of stores and the strong interlinking of off- and online retail, requires a flexible omnichannel system. Since February 2019, HELLWEG has been working with the Order Management System aroma®. Jan Buse talks to Dr. Martin Anduschus about experiences, lockdowns and changes.

These are the topics you can expect in the interview:

Current situation: The importance of omnichannel in times of pandemic

Scaling at the speed of light: What has changed?

A look behind the scenes: How did the changeover really work out?

Click & Collect, Ship-from-Store, logistics and shipping costs: What must an order management system be able to do?

aroma® from Arvato Systems: How stable and functional is the solution in times of crisis?

Optimizing the business: What about the employees?

Future vision: Where is the omnichannel world heading?

HELLWEG interview: Omnichannel in the pandemic - effective scaling with aroma®

Jan Buse about the changeover with aroma®

Systemically, we didn't notice the significant scaling from "pre-lockdown" to now. Even the VAT changeover was no problem with aroma®.

Jan Buse | Head of eCommerce

HELLWEG - Die Profi-Baumärkte

Deep Dive

Whitepaper: Headless Commerce for Retail

For stronger customer loyalty: Headless commerce offers new approaches to mastering the complexity of omnichannel commerce and deploying high-performance services.

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Guide: Omnichannel IT Architecture

Take advantage of the opportunities offered by digitization by making your IT architecture fit for the future.

Download guide here

Whitepaper: Omnichannel Order Management

With these best practices, retailers can overcome their omnichannel order management challenges.

Download White Paper here

Whitepaper: Omnichannel means Omni-Convenience

Do you want to be where your customer is? Optimize your omnichannel strategy now and increase your customer satisfaction.

Download White Paper here

Demo: Take a look at aroma®

Our free demo gives you exclusive insights into the look and feel of our Order Management System.

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Omnichannel: Terms & Definitions

Which are the different channels? What does resilience mean in retail? Which concepts are described by terms such as Click and Collect, BOPIL, ROPIS or Endless Aisle?

Omnichannel definitions